Converting traffic into money is the hardest part of your sales funnel. In this article, we’re going to explore a proven method to boost conversions on your website. It doesn’t matter if you’re just starting or have an established website with tons of traffic, this article is for you
Why do social proof notifications work to boost conversions?
The psychology behind social proof notifications is explained mainly because of the so-called Fear of missing out or FOMO. Social proof works by validating your business as something people are massively purchasing. Having the fear of losing the opportunity to be part of the pack is a primal notification. But how does it help boost conversions?
Buying as a social validation mechanism
When a social proof notification system is placed in your funnel, it becomes a window that reveals how popular your product or service is. When a customer makes a purchase, the reward system of the person triggers. They finally are not alone, they are part of something. And actually, their action was suddenly meaningful and now becomes a new notification. The user is part of the pack.
While the psychological causes of this behavior are not completely understood yet, the ability to boost conversions using this method is clear. Actually, it works.
There are downsides, of course. One of the main problems with implementing a social proof notification system in your funnel is of course technical. And the second difficulty your business may face is lacking the actual sales to generate FOMO. In Sidepop we are committed to solving both.
Installing a proof notification system on your website to boost conversions
Like we said, one of the first difficulties most entrepreneurs face when installing a social proof notification widget to boost conversions is technological. The good thing is that Sidepop is one of the easiest solutions available for this. We’ve created a simple one-line install that works out of the box. And if you use WordPress, we’ve created an awesome plugin that lets you take out all the complexities. The installation is simple and doesn’t take more than a couple of minutes. You won’t believe how easy it is to get started!
Boost conversion using simulated notifications
Lacking the actual sales is the other big barrier your business may have, especially when you’re starting. Sidepop is different. Actually, you don’t need real sales at all!. With our platform, you can create perfect fake notifications that look so real, nobody will find out. Even your most tech-savvy users will not notice, even by looking at the plugin source code.